Case Study
Sarah Ashton
Freelance Kidswear Designer · LinkedIn
From storybook idea to video in under an hour
Sarah Ashton is a freelance kidswear and babywear designer with 18 years of experience. In 2025, she came off maternity leave with two young children, no job, and a decision to make. She went freelance, and within a few months had doubled her previous monthly salary.
She uses NewArc to bring concepts to life faster, communicate more clearly with founders and manufacturers, and open up creative territory she never could have reached with Illustrator alone.
- 18 yrs
- Industry experience
- 50+
- Brands worked with
- £25M+
- Retail sales contributed
Sarah uses NewArc to help brands save money
Many of Sarah's clients are founders launching new kidswear brands. They're juggling sourcing, manufacturing, marketing, and sales simultaneously, with limited budgets. Sarah uses NewArc at almost every stage of her process to help make things easier for them, from early concept exploration through to photoshoots.
Generating marketing materials before sampling gives founders content to test with their audience and get real feedback on shapes, colours, and prints before committing to costly production.
It also helps investors have more faith in investing. 2-D CADs aren't cutting it in the same way they used to - a photorealistic render and a short video clip of a child wearing the garment in a beautifully composed scene means they can feel the product before it exists, giving them the confidence to commit.
“Strong product development has always relied on clear communication. NewArc allows me to take those same ideas much further, much earlier in the development process.”
How Sarah uses NewArc
Sketch to photorealistic images
Sarah starts in Illustrator, then brings her sketches directly into NewArc. She uses material references and carefully crafted prompts to get to a result that buyers can actually picture being produced.
In NewArc, Sarah can generate details like bobble trims, lace or custom tabs in seconds, directly on the garment, with full control over colour and placement.
Buyer and Range Presentations
Creating visuals with NewArc is a way to stand out against other suppliers competing for the same business. It helps communicate concepts more clearly, making it easier for buyers, founders and development teams to visualise the end result.
Renders bring concepts to life long before physical samples exist. They create stronger presentations, help buyers visualise products, and communicate a clear vision throughout the development process.
Sketch
NewArc Render
Sketch
NewArc Render
Creating mini-photoshoots and marketing campaigns
Sarah uses NewArc to visualize her designs on models. She then takes this one step further, building entire backdrops, to create imagery that gives buyers and founders a full picture of how a range feels without the need to co-ordinate expensive shoots.
By using NewArc's video tool, Sarah can bring her garments to life in scene, creating short, campaign-ready clips that tell a story around the product.
“AI is a powerful tool, but the best results still rely on human judgement, strong creative direction and product expertise.”
See Sarah's Workflow
A kidswear co-ord, inspired by a bedtime story. From a rough Illustrator sketch to a storytelling scene, Sarah walks through every step she takes.
“Great products need both strong development and strong presentation. NewArc helps communicate the vision behind a product long before physical samples exist.”
Ready to Try NewArc?
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